Global Core Strategies & Consulting

Client Profile
A professional leadership development services firm seeking to strengthen its brand presence and clearly articulate its value to prospective clients and partners.

The Challenge
The firm needed a more polished and cohesive brand narrative to support its annual leadership development conference and overall business growth. Messaging across platforms lacked consistency and clarity, making it difficult to clearly communicate services, expertise, and key differentiators. There was also a need to increase conference attendance compared to previous years while positioning the firm with greater credibility and authority.

Our Approach
We conducted a brand and messaging assessment to identify gaps and opportunities across communications. Our work focused on clarifying the firm’s core message, refining its target audience, and establishing a tone that reflected leadership, credibility, and long-term growth. Messaging was developed with scalability in mind to ensure it could support future offerings and expansion.

How We Served the Client
We developed a comprehensive brand messaging framework and provided website and marketing copy support to strengthen the firm’s digital presence. Our team created professional email and outreach communications, along with strategic recommendations to improve consistency and effectiveness across channels. We also supported conference planning and execution, including day-of event support, coordination with media production, and execution of the run of show.

At Ivey Palmer, we believe every idea deserves the chance to be fully expressed. Behind every brand is a story waiting to be heard, and we exist to help bring those stories to life with clarity, intention, and impact.

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