Live Healthy Richland County

Client Profile
A grant-funded, public-facing health and wellness initiative focused on community education, engagement, and access to resources for Richland County residents.

The Challenge
The initiative required clear and consistent messaging to support multiple health and wellness programs while increasing community awareness and engagement. Limited internal capacity made it difficult to maintain regular, strategic communications. Content also needed to meet public-sector standards while remaining accessible, inclusive, and relevant to a diverse audience.

Our Approach
We served as an ongoing communications partner, supporting both messaging strategy and execution. Our approach emphasized clarity, trust-building, and alignment with public health goals, while ensuring content remained community-centered. Communications were planned to support timely campaigns, observances, and initiatives throughout the year.

How We Served the Client
Our work included social media content development and scheduling, campaign messaging, and promotional copy across digital platforms. We developed on-graphic and caption copy to support health observances and community initiatives, and provided strategic guidance on tone, consistency, and audience engagement. We also supported website development, evolving the platform from a single landing page to a full five-page website.

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