Riggs Partners

STRATEGIC PLANNING, COMMUNITY ENGAGEMENT, EVENT PLANNING

2025

Client Profile
Riggs Partners, a full-service marketing and communications agency, engaged Ivey Palmer PR to provide media relations support for its client, the New Morning Foundation, as the organization prepared to release a statewide economic development and workforce impact report.

The Challenge
The New Morning Foundation needed to translate complex economic research findings into a clear, compelling media narrative that would resonate with policymakers, business leaders, and the general public. The report release required precise timing, disciplined messaging, and coordinated media engagement to ensure accurate coverage around a sensitive and highly scrutinized policy issue. Riggs Partners sought additional senior-level media relations support to strengthen outreach, pitching, and on-the-ground media coordination.

Our Approach
Working in close partnership with Riggs Partners, we developed a media strategy that centered on credibility, clarity, and economic impact. Our approach focused on elevating the report’s findings as a workforce and fiscal issue, not just a health policy topic, while ensuring all messaging aligned with approved talking points and legislative context. We prioritized proactive outreach to targeted reporters with demonstrated interest in economic development, public policy, and business.

How We Served the Client
We translated the report findings into a clear media narrative and drafted a comprehensive press release to support statewide outreach. Our team built a targeted list of print and online reporters, conducted personalized media pitching and follow-up, and coordinated interview requests with key spokespeople. We also drafted and distributed a media advisory for the State House event, supported media engagement during the report release, and monitored post-release coverage to assess reach and impact.

At Ivey Palmer, we believe every idea deserves the chance to be fully expressed. Behind every brand is a story waiting to be heard, and we exist to help bring those stories to life with clarity, intention, and impact.

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